Your Tech Works. Your Clients Book. You Coach.

Most coaches don’t realize they’re losing 20-35% of potential revenue to preventable tech issues:

• Broken email automation? 20-30% of leads never get followed up with
• Slow checkout page? 30% of buyers abandon (that’s $1,500 lost per $5k in ad spend)
• Manual data entry between tools? That’s 5-10 hours monthly you’re NOT coaching at $200-$500/hour
• Launch day crashes? One failed launch = $10k-$50k in lost opportunity

The math is simple: If you’re making $100k annually but losing 25% to tech friction, that’s $25k in found money when you fix your systems.

During our free clarity call, I’ll walk through exactly where your revenue leaks are—even if we don’t end up working together.

All-in-one platforms are tempting—but here’s what they don’t tell you: they’re designed to maximize their recurring revenue, not yours.

Here’s the catch most coaches discover too late:

• You’re locked into their way of doing business — can’t customize your funnel, can’t integrate tools they don’t approve, can’t build the exact client journey you envision
• Feature restrictions based on pricing tiers — want more contacts? Pay more. Need advanced automation? Upgrade. Want to remove their branding? That’ll cost you.
• Big markups for features WordPress gives you for free (or far less) — email marketing, course hosting, membership sites, community features
• Design flexibility is severely limited — your site looks like everyone else’s on that platform, making it harder to stand out
• Pricing increases as you grow — the more successful you become, the more you pay. Your growth literally costs you more monthly.
• Migration nightmares if you ever want to leave — your content, client data, and years of work are trapped in their system

The real question: Would you rather rent a system that gets more expensive as you grow, or own infrastructure that scales without recurring penalties?

With The Simplicity Engine, you build once and scale forever—without platform limits or surprise price increases.

Here’s the truth: you shouldn’t need to understand how your tech works. You didn’t become a coach to be a systems architect.

That’s the whole point of working with me. I handle:

• All plugin installations and updates
• Security configurations and monitoring
• Performance optimization
• Backup management
• Technical troubleshooting

You focus on your zone of genius—coaching clients. I focus on mine—making sure your tech runs reliably without you touching it.

Think of it like your car: you don’t need to understand the engine to drive it confidently. You just need a mechanic you trust.

That’s the nightmare, right? Your biggest revenue moment destroyed by tech failure. Here’s why it won’t happen:

• Automated backups every hour + daily offsite copies
• 24/7 uptime monitoring catches issues before you notice
• Rollback capability if anything breaks
• Load testing before launches ensures your site handles traffic spikes

But here’s what matters most: If something does go wrong, you’re not Googling fixes during your launch. You contact me, and I’m fixing it while you focus on delivering value to the people who just bought.

Your $10k-$50k launch shouldn’t hinge on tech luck. I make sure your infrastructure can handle your biggest moments.

Great question—because there’s a huge difference between task-based help and true systems partnership.

A VA or freelancer:

• Completes individual tasks you assign
• You still own the technical decision-making
• You’re managing them (another hat to wear)
• When they’re unavailable, you’re stuck

A systems partner (what I do):

• Owns your entire technical infrastructure proactively
• Makes strategic recommendations aligned with your revenue goals
• Catch problems before they cost you money
• Manages itself—you’re never in project manager mode

You’re not hiring another person to manage. You’re delegating an entire business function.

You’ll never be left hanging. Here’s exactly what ‘urgent help’ looks like:

Response Times by Care Plan:

• Revenue Protection (Core): Standard support, emergency fixes within 24 hours on weekdays
• Conversion System (Growth): Enhanced support (weekdays), priority queue during launches
• Full Revenue Enablement (Prime): Direct line access, priority response for critical issues

What matters most: If anything goes wrong at a critical moment—launch day, checkout failure, broken automation—I’m available to step in. You contact me, and I’m fixing it while you focus on delivering value.

You’ll get fast, hands-on help from me, not a help article or chatbot. Think of me as your tech partner who’s invested in your success, not just your host.

Great question. Let’s look at the real math:

DIY tools seem cheap but cost you:

• 10–15 hours monthly troubleshooting = $2,000–$7,500 in lost coaching time
• Broken automations missing leads = $2k–$10k monthly in lost sales
• Tool sprawl and integration maintenance = ongoing time tax

All-in-one platforms charge:

• $199–$499/month for mid-tier plans = $2,388–$5,988 annually
• Feature upsells as you grow
• Migration costs if you ever want to leave

With WordPress + my managed hosting:

• Enterprise-grade performance at 40-60% lower recurring cost
• Plus I handle the tech—you spend your time coaching at $200–$500/hour, not troubleshooting for free

Many coaches recoup their investment within 30–60 days just from the time recovered and revenue leaks plugged.

That’s exactly why I build on WordPress instead of closed platforms—your growth isn’t limited by software restrictions.

When you’re ready to:

• Launch a new course or membership
• Add advanced automation
• Scale to handle 10x the traffic
• Integrate with new tools

…Your site can handle it already. No platform upgrades. No feature upsells. No ‘your plan doesn’t include that’ surprises. If you need something special or custom, I can help with that, too.

Your business ambition shouldn’t be constrained by your tech stack. The Simplicity Engine is built to scale with you.

Absolutely—when it’s set up right. Here’s the truth most people don’t tell you: WordPress itself isn’t the security problem. It’s how it’s configured and maintained.

DIY WordPress sites get hacked because updates are ignored, security plugins aren’t configured properly, and there’s no monitoring when something goes wrong. That’s how coaches lose their entire email list, client data, or worse—their site goes down during a $20k launch.

Here’s how I protect your site like a digital fortress:

• Enterprise-level security tools (the same stack used by 7-figure entrepreneurs): firewalls, malware scanning, and server hardening
• Automatic security updates applied weekly so vulnerabilities never sit unpatched
• 24/7 threat monitoring catches suspicious activity before it becomes a breach
• Hourly backups + daily offsite copies mean even if the worst happens, your business data is recoverable in minutes, not lost forever
• SSL encryption for all traffic so client data stays protected

What this means for your business: Your client data stays safe. Your site stays online. You never wake up to a hacked homepage or ransomware demand. And if a hacker ever tries to sneak in? I have monitoring and cleanup protocols in place to stop them before they cause damage.

Security isn’t something you set up once and forget—it’s ongoing protection. That’s what having a systems partner means: someone who’s actively watching your back so you can focus on coaching, not fighting hackers at 2 AM.

Full transparency: While no site is 100% immune to every threat, the key is having active, ongoing protection rather than hoping for the best. That’s the difference between DIY security and having a systems partner who monitors, updates, and responds to threats before they become problems.

One of the smartest questions I get—and I love it because it shows you’re thinking strategically. Here’s how The Simplicity Engine works: you own everything.

• All your documentation lives in your systems
• All login credentials are yours
• All data is yours
• You are free to migrate to another host

If we ever stop working together, you can hand everything to another systems partner or bring it in-house, and they’ll know exactly what’s running and why.

Unlike closed platforms (Kajabi, Kartra, etc.), you’re not trapped. You’re not renting infrastructure that disappears if you leave.

I’m not building MY system—I’m building YOUR system that I happen to maintain.

My goal is to make myself indispensable, not irreplaceable. That’s what professional systems partnership actually means.

NOTE: Pro plugins I provide will continue to work, but new updates will cease unless you provide your own license after migration.